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There’s a reason why people put their stores within a mall, because that’s where all the people are. Even if they’re just there to hang out, it’s a great place to be seen.

The same is true for social media, like FaceBook, Twitter and Pinterest. That’s where people hang out. And what’s more, it’s a place where people let it be known what their interests are.

Using these social media sites to build a presence and even a following is not bad for business. In fact, it’s essential.